Spotify for UNICEF

Our minds matter

Our minds matter

Together with UNICEF, we're harnessing the power of music and audio to deliver trusted and engaging mental health content to young people, their caregivers and communities.

About the program

SPOTIFY & UNICEF PARTNERSHIP

We know that audio can help improve the quality of life for individuals with a wide diversity of challenges.

For that reason, UNICEF and Spotify have decided to come together to help ensure young people, including refugees and migrants, are supported to optimise their mental wellbeing through the power of audio.

This innovative partnership is bringing much needed support, trusted content and engaging playlists that support a wide range of mental health and wellbeing needs. As a brand, it is our responsibility to provide real, tangible support for those in need during difficult times.

Learn more

Learn more

PROVIDING MENTAL HEALTH SUPPORT

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About

This partnership is about creating evidence-based mental health and wellbeing audio content, and curating existing music and talk content, with young people, for young people. Content is available in a dedicated hub on Spotify - “Our Minds Matter”.

Our aim is to reach and engage as many young people as possible, including those directly impacted by a crisis to improve their access to and awareness of mental health resources, and to enhance young people's skills to improve mental health.

PROVIDING MENTAL HEALTH SUPPORT

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Our minds matter

"Our Minds matter" is Spotify's new home for youth mental health support, where young people can find audio and music resources to support their mental health.

Among the available content, they will find audio adaptations of youth informed and evidence-based mental health & wellbeing resources co-created by youth groups and UNICEF or the World Health Organisation and including the "On My Mind" podcast.

PROVIDING MENTAL HEALTH SUPPORT

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The context

Our partnership was first focusing on responding to the urgent mental health needs of young people who have been affected by the war in Ukraine, so we launched the platform in Ukraine and Poland and a few other European countries.

We're now expanding to other emergency and non emergency contexts around the world, with Latin America as the next regional focus.

PROVIDING MENTAL HEALTH SUPPORT

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UNICEF's mission

UNICEF works to reach the most disadvantaged children and to protect the rights of every child, everywhere. Across more than 190 countries and territories, they do whatever it takes to help children survive, thrive and fulfil their potential.

UNICEF co-created mental health resources

"On My Mind" Podcast

Stress, anxiety, grief...we all experience difficult feelings. But sometimes, they can be overwhelming. The good news is, we don't have to deal with them alone.

For more support visit: www.findahelpline.com

Magnificent Mei

Change can be overwhelming! Hop on the adventure train with Magnificent Mei as she explores her new town, school and makes new friends.

Get helpful tips on how to deal with stress and anxiety as Mei learns to embrace the changes in her life, builds new friendships and learns positive ways to support her mental health.