Spotify Logo New (Jul 2024)

Spotify x Nike

Make Moves 
Fund

Make Moves 
Fund

Spotify and Nike joined forces to launch the Make Moves fund, a social impact initiative that harnesses the power of music to get girls moving and improve their mental wellbeing.

About the program

SPOTIFY & NIKE PARTNERSHIP

Movement and music are proven to have a profound and positive impact on mental well-being, creating keys to unlock self-expression, confidence and joy.

Through the fund, Spotify and Nike are collectively supporting UK based community organisations who came up with innovative and creative, girl-first programme ideas to encourage underrepresented girls aged between 10-17 to get moving through the power of music.

Learn more
Makes moves photo square 1

Learn more

Encouraging mental wellbeing through movement
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Copy of Makes Move Fund Mural-14
The impact
By the time girls turn 18, they are more than twice as likely to experience poor mental health than boys*. More than half of girls avoid taking part in sport activities because of low self-esteem, with 58% saying they don’t have a positive body image. 
The partnership aims to address this by using the power of music to improve their overall mental wellbeing, self-esteem and confidence. It sets out to break down these barriers, bringing music and dance to the forefront.
Copy of Makes Move Fund Mural-14
Encouraging mental wellbeing through movement
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Asset - About (Make Moves)
The grantees
We have awarded funding to 10 exciting and diverse, girl-first programmes across the UK to bring their programmes to life in 2024.
The programmes support the least active girls to get moving for their mental wellbeing, through a range of music and movement based activities such as dance, roller skating, DJ skills, choreography, drumming and music video production.
Asset - About (Make Moves)
Encouraging mental wellbeing through movement
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About - Make Moves main image
Launching the fund
The fund was launched with a campaign fronted by British girl group FLO. As part of the campaign we created an impactful mural in Shoreditch, London, and a Spotify playlist to get girls everywhere moving through music.
We received a huge response, and with the support of a panel, including 4 teen girls from Black Girl Fest’s network, a mental health expert from Gurls Talk and Nike dance trainer Joelle D’Fontaine, we selected ten organisations to receive a £20,000 grant.
About - Make Moves main image
Spotify logo - 2024
Make Moves logo